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Purple Shampoo 2024 Lalumi

Toning Blondes and Greys

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Preserving your hair color in between salon visits can be a challenge—especially for blondes. This is where the best purple shampoo for your hair is very important. Blonde color tends to fade faster, lose shine, and can look brassy or yellow very fast. Here, a breakdown of how purple shampoos work to keep hair color bright and vivid, as well as how best to work them into your routine.

What does Purple Shampoo do?

A purple or violet-colored shampoo contains purple pigment to neutralize yellow tones on blondes, highlighted and grey hair. The main reason it is purple is because on the color wheel, it is the direct opposite color of yellow, which means purple and yellow will cancel one another out. When using purple pigment on yellow tones, it color-corrects or neutralizes your hair's exposed pigment, restoring it to its desired natural or neutral brightness with cooler tones. While purple shampoos are particularly popular among blondes, they can also be used to brighten greys.


How Often should you use a Purple Shampoo?

If you're adding a purple shampoo to your regimen, start by using it once a week and only build up if needed. Remember that while purple shampoo is a beneficial tool in keeping color fresh, it's important not to go overboard. If you start to notice too much or an overload of purple tone in your hair, just stop
using it for a week or start alternating using a gentle cleansing shampoo.


Should you use Purple Shampoo on Wet or Dry Hair?

To use a purple shampoo, wet the hair and lather on the product evenly. Once applied evenly, leave it on for two to ten minutes depending on the amount of brassiness or yellow in the hair. After rinsing, seal your hair with a purple conditioner for optimal results. This closes the cuticle and locks in the pigment.


You can apply shampoo on dry hair,  but use caution as the hair is more porous and it will absorb the purple pigment more quickly. So make sure you distribute it quickly and evenly. A thinner shampoo will work much better for this practice than a thicker shampoo.


Choosing the Best Purple Shampoo for Your Hair

Choose a purple shampoo that is highly pigmented, non drying, vegan, and preferably a thinner consistency for quick distribution. This eliminates the
possibility for uneven tones.


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